Salem Buys EMF's Christian Music Planet Brand
February 8, 2007 at 9:06 AM (PT)
SALEM COMMUNICATIONS CORPORATION announced that SALEM PUBLISHING has acquired the CHRISTIAN MUSIC PLANET brand, including www.ChristianMusicPlanet.com, from EMF BROADCASTING. EMF will publish its final issue of “Christian Music Planet” magazine with the MARCH/APRIL 2007 issue in mailboxes and on newsstands MARCH 1.
SALEM plans to build upon the CHRISTIAN MUSIC PLANET brand as part of its growing Internet initiative. "This acquisition supports our efforts to expand our Christian music Internet platform and complements our broader multimedia strategy that includes integrating the online music community with ‘CCM Magazine’ subscribers and our music station listeners in order to reach the Christian music audience wherever they are looking for content," said SALEM Pres./Non-Broadcast Media JIM CUMBEE.