CBS Launches 'RIOT' Cross-Platform Unit
February 12, 2007 at 8:46 AM (PT)
CBS CORP. has created a new cross-platform unit that bridges its radio, Internet, outdoor and television (RIOT) sales operations. CBS RIOT will combine the assets of CBS RADIO's 147 stations, CBS INTERACTIVE’s local websites, CBS OUTDOOR’s millions of billboards and display faces, and the 39 owned and operated CBS TELEVISION stations to give advertisers unsurpassed reach on a local scale. The company also announced an inaugural multi-million dollar deal with DODGE RAM.
"No other company can deliver the national and local reach than these combined divisions of the CBS CORP.," said Pres./CEO LESLIE MOONVES. "Whether it’s radio, television, outdoor or online, we have the real estate that can most effectively deliver a client’s message, and CBS RIOT is designed to leverage these platforms to give advertisers the reach and flexibility they need. This first deal with DODGE is a great start, and I look forward to many more to come."