Radio Donates Airtime For 'Generous Nation'
February 12, 2007 at 10:16 AM (PT)
Radio stations throughout the country have donated millions of dollars in advertising time for the AD COUNCIL’s "Generous Nation" campaign, which is designed to encourage listeners to help those in need. Since the beginning of the campaign, web traffic to the "Generous Nation" site increased over 60%.
"Radio’s ability to inspire listeners on a personal and local level had a significant impact on our campaign," stated AD COUNCIL Pres./CEO PEGGY CONLON. "We are incredibly grateful to the RADIO ADVERTISING BUREAU and stations across the country for supporting these critical messages and inspiring Americans to give."
Find out more at www.DontAlmostGive.org.