Arbitron's Jon Miller Tapped As CBS Radio PPM Account Mgr.
February 12, 2007 at 1:55 PM (PT)
ARBITRON Regional Training Service Consultant JON MILLER has been promoted to the newly created position of CBS RADIO PPM Account Manager. MILLER, along with a five-person PPM Implementation team led by EVP/Eastern Region SCOTT HERMAN, will provide an extensive hands-on PPM training program this month to CBS RADIO advertising executives.
CBS RADIO is the first broadcaster to be assigned a dedicated in-house ARBITRON PORTABLE PEOPLE METER (PPM) trainer to educate advertising executives to effectively use the PPM data to increase sales efforts.
HERMAN said, "An in-house trainer will provide CBS RADIO with insight to harness the benefits of the PPM ratings data through the transition phase and demonstrate the effectiveness of electronic measurement for advertisers looking to further target their audiences. By taking the lead in providing advertisers with more information, our clients will be able to make better informed and therefore more confident investments with radio."