HD Digital Radio Alliance Launches BMW Ad Campaign
February 14, 2007 at 5:49 AM (PT)
The HD DIGITAL RADIO ALLIANCE today announced the launch of a major, 85-market radio advertising campaign highlighting BMW's in-car HD RADIO offering. BMW recently became the first automotive manufacturer to offer factory-installed HD digital radio receivers as an option across all its 2007 models.
BMW's advertising campaign is similar to the successful programs launched by the ALLIANCE for CIRCUIT CITY, RADIOSHACK and other partners. The new ads tie HD RADIO into BMW's brand attributes, with one spot noting that the "ultimate driving machine" now has "the ultimate radio," and another pointing out that the BMW driver can now experience "all kinds of new twists and turns with uncompromising performance -- and that's just the radio." The spots can be heard online at www.hdradioalliance.com.
"The BMW brand epitomizes what HD digital radio signifies in audio entertainment," said ALLIANCE Pres./CEO PETER FERRARA. "BMW has long been at the forefront in automotive technology, and their embrace of HD digital radio continues that leadership, offering consumers the best radio programming experience around. We're thrilled to work with them as we continue to educate consumers on the value of HD RADIO, the future of digital audio entertainment."
The campaign by BMW is part of the ALLIANCE's $250 million on-air advertising campaign that was announced in DECEMBER (NET NEWS 12/1).