NY Times: Video Now A Part Of Radio
February 14, 2007 at 5:49 AM (PT)
THE NEW YORK TIMES is running an article today on the importance of video in the radio world. The report says the nation’s commercial radio stations have seen the future, and it is in, of all things, video.
Across the country, radio stations are putting up video fare on their websites, ranging from a simple camera in the broadcast booth to exclusive coverage of events like the SUPER BOWL to music videos, news clips and web-only musical performances.
"This is no longer the age of 'having a face for radio,'" said EMMIS Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES Sr. Dir./Marketing & Promotions DIANNA JASON. "This is a visual medium now."
People are either going to have to get with the program or get lost.
Audiences in L.A., for example, will be able to tune in today to POWER 106 for an annual VALENTINE'S DAY event called "Trash Your Ex," in which jilted listeners are invited to put mementos from past loves in a giant wood chipper and let it whir while BIG BOY urges them on. And for the first time, audiences everywhere will be able to watch streamed video of the event, to be held in a parking lot in PASADENA, on www.power106.com.
But now many of the largest radio companies are scrambling to stay relevant as their listeners’ attention is drawn in many directions. "A lot of our stations are starting to embrace video and generate new revenue streams," said CBS RADIO CEO JOEL HOLLANDER. "I hope video helps the radio star. Maybe radio will save the video star?"
"People are either going to have to get with the program or get lost," added EMMIS Top 40/Rhythmic WQHR (HOT 97)/NEW YORK's FATMAN SCOOP. "People don’t sit in front of a radio for three hours like they used to. If they don’t hear a song they like, they go to the Internet."
You can check out the full article here.