Chartmetric Partnered With The Gender Identification Project To Launch The 'Make Music Equal' Initiative

Make Music Equal

CHARTMETRIC, a music industry market analytics and business intelligence service, has launch the “Make Music Equal” initiative on WOMEN’S EQUALITY DAY. This data-driven project creates transparency regarding inequities throughout the music business. The inaugural dataset featured self-defined pronoun and gender metadata for over 490,000 artists worldwide, free for commercial and academic use.

In addition, to working on "Make Music Equal", CHARTMETRIC has also partnered with CEO/Founder/GO TO ELEVEN ENTERTAINMENT, MONICA CORTON, and the GENDER IDENTIFICATION INITIATIVE—a coalition of 10 organizations serving women and other under-represented creators—in an effort to increase the accurate data that is collected and analyzed on gender with regard to song and master creation by making gender identification a mandatory field for song registration at TheMLC.com and via label data in the PIE and MEAD DDEX standards that is mandatory at the master registration level.

Key takeaways from the initiative are: 

• 4x more he/him artists than she/her artists; 4x more male artists than female artists; Almost 5x more all he/him bands than all she/her bands; 5x more all-male bands than all-female bands
• 1 percent they/them solo artists
• Almost 6 percent of non-binary artists
• Top streamed tracks on SPOTIFY: 4x more he/him solo artists and than she/her solo artists. Top streamed tracks on PANDORA: 4.8x more he/him solo artists than she/her solo artists; Top streamed tracks on YOUTUBE: 2.3x more he/him solo artists than she/her solo artists; SPOTIFY Top 200 chart: 2.7x more he/him artists than she/her artists; APPLE Music Global Top 200 chart: 3.8x more he/him artists than she/her artists; YOUTUBE Artists Global Top 100: 2x more he/him artists than she/her artists 
• Hip-Hop: 6x more he/him solo artists than she/her solo artists; Country: 2.5x more he/him solo artists than she/her solo artists; Pop: 1.7x more he/him solo artists than she/her solo artists; Dance & Electronic: 5.6x more he/him solo artists than she/her solo artists; Latin & Caribbean: 3.7x more he/him solo artists than she/her solo artists Indie: 1.7x more he/him solo artists than she/her solo artists; Rock, Punk & Metal: 3.8x more he/him solo artists than she/her solo artists

 More information at: Makemusicequal.chartmetric.com.

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