WYVR Flips To WLCE (Alice 97.7)
February 16, 2007 at 4:40 PM (PT)
As hinted earlier today on ALL ACCESS, MID-WEST FAMILY BROADCAST GROUP Modern AC WYVR (97.7 THE RIVER)/SPRINGFIELD, IL flipped to Adult Alternative as "WLCE (ALICE 97)" today at 4p CT after stunting with TV themes for the past three days.
The new station is positioned as "SPRINGFIELD's MUSIC ALTERNATIVE" with a strong base of '80s and '90s Alternative music. ALICE 97 kicked off the top of the hour with "New Sensation" by INXS. Other artists from the '80s and '90s include THE POLICE, U2, and R.E.M., alongside currents such as DEATH CAB FOR CUTIE, JOHN MAYER, NORAH JONES, RAY LAMONTAGNE, and new music from JOHN MELLENCAMP, TOM PETTY, and JOHNNY CASH.
LARS CANYON of WXLP/QUAD CITIES, IL has been named for afternoons, and PD VALORIE KNIGHT takes the midday shift. KNIGHT is currently on the hunt for a morning show, so send your best air check and resume to her at firstname.lastname@example.org.
The station is also in need of music service, so get your AAA records to WLCE, c/o VALORIE KNIGHT, P.O. Box 460, SPRINGFIELD, IL 62705.