E. Morris Signs On For PPM
February 16, 2007 at 2:32 PM (PT)
E. MORRIS COMMUNICATIONS, a full-service agency that provides integrated marketing communications services to multicultural markets with emphasis on the African-American consumer segment, has signed a multi-market agreement for ARBITRON PORTABLE PEOPLE METER radio ratings services.
"We use a holistic approach to reach out to consumers and delve into their wants to formulate strategies that are authentic and award-winning," said E. MORRIS Chairman/CEO EUGENE MORRIS. "We are culturally unique and maintain our commitment to provide the most strategic campaigns to our clients, including use of progressive media measurement initiatives like the PPM System. Our ability to connect brands with target consumers enables us to forge strong relationships with our clients."
ARBITRON Sr. VP/Sales CAROL HANLEY said, "E. MORRIS COMMUNICATIONS has an uncanny understanding of the challenges of today’s marketplace, especially as they relate to an ethnically diverse population. Similarly, ARBITRON constantly demonstrates its commitment to understanding the diversity of the marketplace and evolving consumer needs. With ARBITRON's PPM system, more reliable media measurement will keep E. MORRIS ahead of consumer trends."