Sirius And XM Execs Reach Out To Subscribers
February 20, 2007 at 8:39 AM (PT)
While the dust clears and the legal maneuvering begins with the SIRIUS/XM merger, the current CEOs reached out to their customers today in separate letters, hinting at the future.
SIRIUS CEO MEL KARMAZIN wrote, "This combination of our two offerings will benefit you -- our loyal listeners. As a single company, we'll provide superior programming to you every day with the best of both SIRIUS and XM. Currently, XM and SIRIUS broadcast a wide range of commercial-free music channels, exclusive sports coverage, news, talk, and entertainment programming. Additionally, the combined company will be able to improve existing services such as real-time traffic information and rear-seat video as well as introduce new ones.
...once we are fully integrated, those of you who have factory-installed satellite radio will no longer be limited to the programming provided by the exclusive satellite radio service chosen by their car manufacturer.
"After shareholder and regulatory approvals, we anticipate that the combination will be finalized by the end of 2007. Until then, both companies will continue to operate independently."
A glimpse of what's to come, technology-wise, may be hinted at in a letter from XM SATELLITE RADIO CEO HUGH PANERO to XM subscribers.
In it, PANERO writes, "Where today our exclusive contracts mean you had to choose between baseball and football or OPRAH and MARTHA STEWART, the new company will seek to ensure that in the future, you will be able to access both companies' programming. And, once we are fully integrated, those of you who have factory-installed satellite radio will no longer be limited to the programming provided by the exclusive satellite radio service chosen by their car manufacturer."
He continued, "Between today and the merger date, as well as during the period immediately after the merger date, all of your services will remain the same. The channel lineup, the customer service number, the great music technology, and the XM RADIO website will all remain unchanged and there will be no disruption to service."
Whether this hints at XM being the surviving technology system is something only time will answer.