iBiquity Offers Program To Extend HD Discount
February 21, 2007 at 8:41 AM (PT)
IBIQUITY DIGITAL CORP. announced a new incentive program for broadcast groups upgrading to HD RADIO technology that extends current discounts on license fees for groups meeting certain conversion commitments. The program also allows participating groups to lock in discounts on future station acquisitions, making it particularly advantageous to smaller groups and independent station owners.
Per the terms of the program, any radio broadcast group not currently licensed under a previous IBIQUITY DIGITAL station conversion incentive program will have their primary audio license fees capped at $10,000 per station (HD RADIO license fees are scheduled to increase to $15,000 per station in JULY 2007 and then to $25,000 in JULY 2008).
"The top 20 radio broadcast groups own just 20% of the AM and FM stations in the U.S., which means the overwhelming majority of the nation's radio stations are owned by small groups and independents," said Chairman/Small Market Operators Caucus RON DAVIS. "This new program is an especially good fit for small, independent broadcasters, as it will help us accelerate our transitions to digital and allow more consumers to enjoy the many benefits made possible by HD RADIO technology."