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This Week's Merge: The Best Way To Review And Revive Your Social Media For 2022
by Joel Denver
December 1, 2021 at 1:20 AM (PT)
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Before you dive into the first-rate thought-starters around reporting on and revitalizing your social media assets for the New Year – I urge you to take a minute to read about the graph in today’s column,” suggested LORI LEWIS MEDIA President and MERGE author LORI LEWIS.
“It comes from JAMES CLEAR’s ‘Atomic Habits.’
“The graph depicts the importance of persevering in building better habits.
“Look at the red space CLEAR calls the ‘valley of disappointment.’ The ‘valley of disappointment’ represents the frustration that happens when we commit to working smarter at something (in this case, social media), and the results feel a bit small for months and months.”
Read more about "The Best Way To Review And Revive Your Social Media For 2022” in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space. Let us know how we can provide guidance and help refine your approach to social media. Reach out to LORI LEWIS, here.

