Noncomm KCRW Awarded Annenberg Grant
February 22, 2007 at 4:08 PM (PT)
Noncommercial KCRW/LOS ANGELES has been awarded a $600,000 grant from the ANNENBERG FOUNDATION to develop business models to sustain the station's webcasting activities at KCRW.com and to further its innovative online music service. The grant will extend over three years and will allow KCRW to experiment with a variety of online strategies.
"KCRW has long been regarded as a station ahead of its time," said KCRW GM RUTH SEYMOUR. "While other stations report on trends, KCRW sets them. Thanks to the ANNENBERG FOUNDATION, we'll have time to explore different methods that could provide the revenue to support our popular online services."
KCRW launched its website in AUGUST 1995 and its three live streams -- station simulcast, all-news and all-music -- in 1999. KCRW is available on iTUNES, REAL, AOL RADIO, SHOUTCAST, WINDOWS MEDIA and APPLE's QUICKTIME.
SEYMOUR adds, "Public broadcasting faces unique challenges in the online world. We have spent years educating the audience about the relationship between listener contributions and programming. But that relationship doesn’t appear to resonate online. Many users listening on the web may not even understand that they are hearing a real radio station. This is especially true for KCRW's most successful podcast programs."