S.F. Move-In To Air 'Guy Talk'
February 26, 2007 at 5:34 AM (PT)
The new format for PAPPAS Talk move-in KTRB-A/SAN FRANCISCO will, to little surprise, be Talk, according to the SAN FRANCISCO CHRONICLE's BEN FONG-TORRES. The male-oriented format, launching MARCH 15, will carry TALK RADIO NETWORK/TRN-FM's MANCOW in mornings and former crosstown KMEL, KNBR-A, and KIFR (106.9 FREE FM) host JOHN LONDON's syndicated show in afternoons.
VP/GM JIM PAPPAS told FONG-TORRES that the format is "not 'FREE FM' or KGO but somewhere in the middle," targeted at men 25-54. The station is presently stunting with a "SAN FRANCISCO Sound" music format.