Urban One, Reach Media SVP/Programming Colby Tyner Speaks To Localized Curated Music And The One-To-One Message Of Radio

Colby Tyner Loves Local Radio

Radio is unique, radio is important! What does broadcast radio and its digital platforms offer that DSPs don’t? Plenty!

The ability to speak directly to listeners on a local level is a key part of what makes radio special. When properly executed, it’s a huge and enviable list of attributes: free, live, local, featuring entertaining talent coupled with local information surrounded by fun, and a well-curated list of favorite music/spoken word content based on the tastes of the community.

I’m excited to be a part of the ALL ACCESS AUDIO SUMMIT. It’s crucial now more than ever for our industry to come together to embrace a new era audio consumption.

One of the featured speakers at ALL ACCESS AUDIO SUMMIT 2022, URBAN ONE/REACH MEDIA SVP/Programming COLBY `COLB’ TYNER has some important takeaways as to the importance of radio catering the AFRICAN-AMERICAN communities and the Urban/R&B stations in the 16 markets that his company serves.

TYNER said, “I’m excited to be a part of the ALL ACCESS AUDIO SUMMIT. It’s crucial now more than ever for our industry to come together to embrace a new era audio consumption.”

COLBY will share how his company seeks one-to-one communications with the audience to strengthen the bonds and loyalty with their listeners who seek entertainment, information, and companionship. You won’t want to miss what COLBY has to offer.

Sign up for ALL ACCESS AUDIO SUMMIT 2022, now.

The Focus Of The All Access Audio Summit 2022 Is About Positive Change

The goal of ALL ACCESS AUDIO SUMMIT 2022 is to bring together as many smart minds as possible. That includes creative thought leaders, real personalities and decision makers armed with eye-opening research. 

They will discuss the need to make changes to pivot the arc of radio listening to be more in line with today’s listeners and their expectations. Radio is no longer as "convenient" to listen to -- and we all know that "convenience wins."

We want to discuss meaningful ways to improve content and make radio more appealing and a real entertainment choice for 18-34s again. 

We have well over 50 speakers lined up. Our speakers will add greatly to the conversation as we talk about:

•The growing importance of radio personalities

•Not leaving the audience unaccounted for in ratings -- which leaves dollars on the table

•New ways of selling sponsorships vs 20 minutes an hour of spots

•Grabbing back radio’s seat at the music discovery table.

Watch Anywhere You Want, Anytime You Want

Just like ALL ACCESS AUDIO SUMMIT 2021, the ALL ACCESS AUDIO SUMMIT 2022 is designed to make it easy to watch live as it happens, or on-demand whenever you like across up to two devices for the broadcast on APRIL 20 & 21 and then on-demand when it's convenient for you.

Register now at AllAccessAudioSummit.com

Look Who Is Speaking At All Access Audio Summit 2022

The ALL ACCESS AUDIO SUMMIT 2022 presents this amazing lineup of creative industry execs ready to share knowledge and ideas on how to reset radio for success -- with more notable speakers to come, soon!

Make plans to join ALL ACCESS for this must-attend virtual event, ALL ACCESS AUDIO SUMMIT 2022, set for 4/20 & 4/21/22, that provides the industry with a platform where we can creatively discuss the many elephants in the room – and make real positive changes.

Register now at AllAccessAudioSummit.com.

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