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Consumption/Metrics/Airplay – Making Sense Of All Of That Data At All Access Audio Summit 2022
by Joel Denver
February 7, 2022 at 1:20 AM (PT)
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iHEARTMEDIA EVP/Global Music Marketing ALISSA POLLACK has the best 35,000 foot view of the radio and music industries, from airplay to adds to consumption, streaming and other metrics -- and she’s bullish on radio and has got some positive ideas for change in the immediate future:
“ALL ACCESS AUDIO SUMMIT 2022 will be an enlightening opportunity for all sides of the business to come together and discuss how to keep radio entertaining and engaging. Especially for the younger demographics. With its broad reach, radio has a unique ability to turn artists into stars by making them a household name. A strong music discovery process and a finger on the pulse of what is important in local communities is how radio will continue to make a difference for both its listeners and clients.”
“ALL ACCESS AUDIO SUMMIT 2022 will be an enlightening opportunity for all sides of the business to come together and discuss how to keep radio entertaining and engaging. Especially for the younger demographics.
ALISSA will have some strong thought leaders in her session … it’s one that you will want to see and play over and over again for some excellent takeaways.
Make sure you are signed up to experience this must-see, must-hear presentation at ALL ACCESS AUDIO SUMMIT 2022.
The Focus Of The All Access Audio Summit 2022 Is About Positive Change
The goal of ALL ACCESS AUDIO SUMMIT 2022 is to bring together as many smart minds as possible. That includes creative thought leaders, real personalities and decision makers armed with eye-opening research.
They will discuss the need to make changes to pivot the arc of radio listening to be more in line with today’s listeners and their expectations. Radio is no longer as "convenient" to listen to -- and we all know that "convenience wins."
We want to discuss meaningful ways to improve content and make radio more appealing and a real entertainment choice for 18-34s again.
We have over 50 speakers lined up. Our speakers will add greatly to the conversation as we talk about:
•The growing importance of radio personalities
•Not leaving the audience unaccounted for in ratings -- which leaves dollars on the table
•New ways of selling sponsorships vs 20 minutes an hour of spots
•Grabbing back radio’s seat at the music discovery table.
Watch Anywhere You Want, Anytime You Want
Just like ALL ACCESS AUDIO SUMMIT 2021, the ALL ACCESS AUDIO SUMMIT 2022 is designed to make it easy to watch live as it happens, or on-demand whenever you like across up to two devices for the broadcast on APRIL 20 & 21 and then on-demand when it's convenient for you.

Register now at AllAccessAudioSummit.com
Look Who Is Speaking At All Access Audio Summit 2022
The ALL ACCESS AUDIO SUMMIT 2022 presents this amazing lineup of creative industry execs ready to share knowledge and ideas on how to reset radio for success -- with more notable speakers to come, soon!

Make plans to join ALL ACCESS for this must-attend virtual event, ALL ACCESS AUDIO SUMMIT 2022, set for 4/20 & 4/21/22, that provides the industry with a platform where we can creatively discuss the many elephants in the room – and make real positive changes.
Register now at AllAccessAudioSummit.com.

