Wind-Up Records Partners With YouTube
February 27, 2007 at 7:55 AM (PT)
WIND-UP RECORDS enters into a marketing partnership with YOUTUBE, making many of its music videos available for streaming on the popular site. In addition, the label will enable fans to use pre-cleared tracks in their own video creations. YOUTUBE and WIND-UP will share revenue from advertising to be sold around WIND-UP content.
WIND-UP Pres. ED VETRI commented, "YOUTUBE stands for user empowerment, and what better way to engage fans of our music than to embrace their own creativity. When a user selects our artists’ music as the soundtrack to their personal creation, it only builds a deeper and more meaningful relationship between artist and fan."
"We are thrilled to work with WIND-UP because they’re a cutting-edge label with a fantastic roster of musicians," said YOUTUBE CEO CHAD HURLEY. "WIND-UP sees value in uniting its artists with their video creator fans, and we’re pleased to be the platform that allows these audiences to come together."