Arbitron Sets 'Commercialization' PPM Dates For Houston
February 28, 2007 at 11:09 AM (PT)
ARBITRON has begun the process that will lead to the commercialization of the Portable People Meter ratings service in HOUSTON. The APRIL 2007 (4/5-5/2) and MAY 2007 (5/6-5/30) PPM radio ratings reports are to be released as "pre-currency" data, but only to those stations and agencies that have signed a PPM license agreement.
The WINTER 2007 (1/11-4/4) diary-based ratings report, which releases on MAY 4, is being designated the "currency" in the market until the release of the JUNE 2007 PPM ratings report on JULY 18.
"HOUSTON stations and agencies need to be aware that access to the 'free' PPM demonstration data will be discontinued after the release of the MARCH 2007 PPM survey period,"” said an ARBITRON spokesperson. "Starting with the APRIL pre-currency report, only those stations and agencies that subscribe to the PPM radio ratings service in HOUSTON will receive PPM radio ratings data."
ARBITRON is commercializing the HOUSTON PPM radio ratings service following the accreditation of the Portable People Meter radio ratings data in HOUSTON by the MEDIA RATING COUNCIL.