Sil Scaglione Joins MusicToGo/Tune Genie
February 28, 2007 at 1:19 PM (PT)
Software development company MUSICTOGO/TUNE GENIE taps longtime radio exec SIL SCAGLIONE as Chief Marketing Officer. He'll oversee the deployment of the company's portfolio of new media tools and applications for radio and work closely with TRITON MEDIA, MUSICTOGO/TUNE GENIE's exclusive sales and marketing agent, to help stations monetize the combination of on-air and online. "Tune Genie Streaming Solutions" is the company's newest interactive tool, designed to offer stations complete streaming capabilities.
SCAGLIONE was most recently Principal and EVP of real estate development firm CARROLLTON DEVELOPMENT GROUP. Before that he spent 10 years as VP/GM of WPHT-A, WOGL, WIOQ (Q102) and WLCE (ALICE 104.5) in PHILADELPHIA.
"SIL and I have been operational partners for years," said MUSICTOGO/TUNE GENIE Pres./CEO JEFFREY SPECTER. "As the TUNE GENIE platform expands, I cannot think of any other person who can help us work with radio stations to use these interactive tools to better build brands and increase their revenues. As our portfolio of tools and applications continues to evolve, SIL will ensure that our clients will have the right combination of integrated interactive solutions to best drive revenue for themselves and their advertisers."
SCAGLIONE said, "There is unlimited potential today for the radio industry to execute innovative promotional solutions online and on-air that benefit the stations' brand, engage and activate station listeners, and ultimately drive revenues for stations. The TUNE GENIE platform of online interactive applications is a perfect tool for our station clients to reap value both on-air and online, and I couldn’t be more delighted to hit the ground running at TUNE GENIE and put these innovative tools and solutions to work for them on the broadest possible scale."