Mobile Industry Grapples With Music File Formats
March 1, 2007 at 5:49 AM (PT)
Varying MP3 devices and music file formats are creating new challenges for the music industry as labels look to sell more songs online and on mobile phones, according to speakers at the "Digital Music Forum East" conference that ended yesterday at the MUSEUM OF JEWISH HERITAGE in NEW YORK.
In "Mobile Music Revolution: Music Beyond Ringtones," a panel on the future of selling music on mobile devices, MATT SCHWARTZ, manager of music opportunities and business development at VERIZON WIRELESS, discussed the challenges with the browsing experience for consumers.
"Right now, in the best-case scenario, when the consumer knows exactly what they want and how to use the service, it takes about five clicks to complete a purchase for a song," he said. "We’re trying to move into less clicks because for every extra step it takes, you lose 20% of your audience."
"The future for us is brighter than ever, but it’s more complicated than it’s ever been," said UNIVERSAL MUSIC MOBILE GM RIO CARAEFF. "We are working with artists to try and develop content that is intended to play specifically on phones."