Interscope, James Cameron Team For 3-D Videos, Concerts
March 1, 2007 at 11:11 AM (PT)
INTERSCOPE GEFFEN A&M RECORDS and director JAMES CAMERON ink a deal to produce 3-D presentations, including music videos, concerts, commercials, and merchandising that includes music artists designing their own 3-D glasses that viewers may take home with them to use for subsequent screenings. The first concert is expected to be released theatrically within six months.
"We're always looking for ways to improve the experience of music," said label Chairman JIMMY IOVINE. "When I saw what JAMES CAMERON was doing with his dedication and wizardry to the 3-D platform, it seemed like the perfect combination for us to do some groundbreaking work."
"JIMMY IOVINE and I instinctively gravitated together on this because we both believe that music and media are changing, and we want to be at the cutting edge," said CAMERON. "We want to provide audiences with a more intense musical experience. 3-D amplifies everything, it puts you closer to your favorite artists than you ever imagined. What we're doing can redefine the relationship between music and visual media."