Ad Results Media Ups Lindsay Smith To VP/Audio Insights, Names Sam Cosby Dir./Creator Content

Ups One, Adds One

Podcast and video ad agency AD RESULTS MEDIA has promoted Sr. Dir./Audio Insights LINDSAY SMITH to VP/Audio Insights and has named POLICYGENIUS Exec. Dir. SAM COSBY Sr. Dir./Creator Content, in charge of YOUTUBE sales.

“Data science, platforms and emerging audio endeavors are enhancing and changing our work every day, calling for data-driven strategic guidance, industry and media buying expertise and creative excellence to break through,” said CEO MARSHALL WILLIAMS. “ARM has existed for decades to provide best-in-class media planning and buying experiences for high-growth and established brands. We are not only the leading global purchaser of podcast advertising, we’re also paving the way forward for brands in both personality-driven audio and video. This winning formula simply wouldn’t be possible without the dedication of our leadership team and their expertise in driving the audio and creator-based video industry forward.”

“I think YOUTUBE is one of the most honest platforms when it comes to co-created content. It feels more authentic because the videos are longer -- usually at least 12 minutes -- and the brand or its desired talking points are central to the content of the video,” says COSBY. “In fact, the audiences of YOUTUBE creators often welcome the inclusion of brand sponsors because they appreciate supporting their favorite creators. It’s a massive opportunity for brand co-creation.”

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