Arbitron Releases PPM Ratings For Philadelphia
March 1, 2007 at 1:42 PM (PT)
ARBITRON has released the first PORTABLE PEOPLE METER (PPM) "pre-currency" monthly audience estimates for PHILADELPHIA, which has transitioned from diary-based radio ratings to electronic measurement. These ratings reflect the monthly survey period JANUARY 11-FEBRUARY 7. This survey is based on an installed panel of 2,139 persons 6+.
AC WBEB continues to lead the pack. Notable changes from the diary-based FALL '06 Book include Rock WMMR leaping from 6th to 3rd, Country WXTU up from 7th to 5th, Adult Hits WBEN jumping from 12th to 7th, and Sports WIP-A soaring from 15th to 8th. Click here to see the PHILADELPHIA PPM 6+/12+ AQH and 6+/12+ Cume results.
The following stations were not encoding in JANUARY: Religious WDAS-A, Spanish WEMG-A, Religious WFIL-A, Urban AC WDAS-F, Top 40/M WIOQ, Rhythmic AC WISX, Top 40/M WSTW, Tropical WUBA, and Urban WUSL. WDAS-F ranked 2nd 12+ in the FALL '06 Book. The rest of the stations were outside of the top 10.
This is the first release of two monthly "pre-currency" estimates that ARBITRON is providing to allow subscribing stations and agencies time to understand the differences between PPM-based and diary-based ratings and to provide ample time for radio stations and agencies to train their sales and buying staffs on how to do business in an electronically measured marketplace.
ARBITRON SVP/Ratings Services JAY GUYTHER said, "Training has been one of our top priorities. In addition to our PPM training specialists holding training sessions in the market for individual clients, ARBITRON has offered interactive web-based training courses every week for the past year, as well as a number of self-paced web courses. We have also established a special PPM Team that is available to help answer client questions.
"With this release of PPM data, our PHILADELPHIA clients can see the new insights PPM provides on how consumers use radio, how they react to programming and the many other ways the PPM and electronic measurement marks the beginning of a new era for radio."