MilkMoney Is Behind Those Billboards On The Way To Coachella

Swedish House Mafia Billboard (Photo: Joe Chung / MilkMoney)

MILKMONEY, a leading on-demand media buying marketplace that connects advertisers with a wide range of out-of-home opportunities, is behind a myriad of billboards going up on the iconic INTERSTATE 10 which connects LOS ANGELES to INDIO, CA, as well as the surrounding areas of PALM SPRINGS

In addition to securing prime billboards for over a dozen artists performing at COACHELLA this weekend, MILKMONEY also secured billboards for spirit brands such as KENDALL JENNER's 818 TEQUILA and THE CHAINSMOKERS' JAJA TEQUILA. Other notable advertisers who secured ads through MILKMONEY along the road to the festival are CALVIN KLEIN, GOPUFF, MATCH, GOOD AMERICAN, KOSAS, BOOHOO, YOUTH TO THE PEOPLE, ROUTE and STARFACE. 

MILKMONEY has pioneered in the advertising space surrounding COACHELLA since 2015, each year partnering with major brands, artists and labels to utilize the festival for its industry and consumer value. Other headliners, acts and brands have included: ARIANA GRANDE, EMINEM, LADY GAGA, ANDERSON .PAAK, LEWIS CAPALDI, JONAS BROTHERS, JADEN SMITH and BUMBLE. 

MILKMONEY has previously helped bring to life other advertising campaigns, including DRAKE’s billboards surrounding the release of "Certified Lover Boy" that were put up in the cities of his featured artists. LIL NAS X utilized MILKMONEY to successfully announce the release of "Montero": his outdoor advertisements taking on the role of a personal injury lawyer featured a QR code where viewers could pre-save the album. 

MILKMONEY is also one of the first media buyers to accept cryptocurrency as a form of payment from its clients.

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