Three Join SiriusXM Brand And Consumer Marketing Dept.

New Hires

SIRIUSXM has appointed has added three new hires in its Brand and Consumer Marketing department.

Former FOX/BALLY SPORTS SOUTH Head of Marketing + Communications and ESPN Sr. Dir./Strategy-Content Development ROLANDA GAINES joined SIRIUSXM and PANDORA as VP/Experiential and Partnership Marketing in MARCH; former HULU Head of Brand Social Media TATIANA HOLIFIELD has been named VP/Digital Content and Audience Engagement; and DISNEY Director, Multiplatform Marketing JOE HANNA has joined as Sr. Dir./Brand and Platform Partnerships. All three will report to SVP/Brand and Consumer Marketing KIMBERLY K. WILSON.

WILSON said, “Coming off of a groundbreaking year we’re at a pivotal moment here at SIRIUSXM and the caliber of talent that we’re bringing in will surely help us expand our leadership position in the audio space. Each hire comes in with a unique skill set, background and a proven track record of understanding consumers' needs. They will be integral in driving the brands forward.”

Gaines, Holifield, Hanna

 

« see more Net News