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Ticketmaster To Launch In South Africa
by Charese Frugé
April 27, 2022 at 12:13 PM (PT)
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Live event company TICKETMASTER has announced it will launch in SOUTH AFRICA. Its headquarters will be based in CAPE TOWN. For the first time in the market, sporting teams, artists, promoters, festivals and venues will be able to use TICKETMASTER’s products and digital ticketing tools designed to improve the fan experience.
The official announcement follows TICKETMASTER’s successful onsale for JUSTIN BIEBER’s JUSTICE WORLD TOUR, the first ever major international tour to sell all tickets online in SOUTH AFRICA, and the RUGBY WORLD CUP SEVENS 2022 onsale which is set to deliver the country’s first ever 100% digital sporting event.
Pres./TICKETMASTER, MARK YOVICH said, “As a popular stop for the world’s biggest artists and major international sporting events, SOUTH AFRICA is a natural choice for us. Our unparalleled technology and continued investment in innovation will enable our South African team to provide the best ticketing experience to event organisers, venues and fans across the country.”
Managing Dir./TICKETMASTER SOUTH AFRICA, JUSTIN VAN WYK said, “Our local team of experts have been living and breathing live events for 20+ years and are ready to bring their industry-wide knowledge coupled with the world’s largest ticket marketplace to clients and fans here. As a country rapidly adopting digital technology, South African fans are sure to embrace TICKETMASTER’s industry-leading digital ticketing innovations.”

