The Syndicate Expands Publicity & Radio Departments

Greenberg, Quiroz, & Schwappach

Entertainment marketing agency THE SYNDICATE has made several hires in an effort to expand the publicity and radio promotion departments for the company. LOS ANGELES-based PR professional SHANE GREENBERG has been named Sr. Manager/Publicity. ARIANA QUIROZ and MADDIE SCHWAPPACH join the radio team as Radio Promotion Managers, and JESSE TACONELLI has been hired as Radio Promotion Coordinator.

GREENBERG comes to THE SYNDICATE via PLANETARY GROUP, where he acted as head of the Press Department, spearheading PR campaigns for major artists. Prior to his role at PLANETARY, GREENBERG served as Junior Publicist at GRANDSTAND, where he worked on album and tour campaigns for the likes of TAME IMPALA, PHOEBE BRIDGERS, BETTER OBLIVION COMMUNITY CENTER, HATCHIE, THE RADIO DEPT., DEVENDRA BANHART, JACKIE LYNN and many more.

QUIROZ comes from WATERLOO MEDIA in AUSTIN, where she was on-air at ACL RADIO and THE VIBE and worked as a Digital Content Producer for Alternative KROX (101X) and Rock KLBJ/AUSTIN. QUIROZ will manage all radio department operations and will work on Alternative and AAA campaigns. SCHWAPPACH was most recently an on-air host at MINNESOTA PUBLIC RADIO's Triple A KCMP (89.3 THE CURRENT)/MINNEAPOLIS, and before that was the MD at KUOM-A,(RADIO K)/MINNESOTA at the UNIVERSITY OF MINNESOTA.

TACONELLI comes from MICHIGAN STATE's WDBM (IMPACT 88.9)/LANSING, MI, where he was MD and is the co-founder/artist manager for DEADAIR, a multi-disciplinary label for a niche circle of electronic artists. JESSE will work on College Radio campaigns.

ARIANA, MADDIE, and JESSE will all be reporting to Sr. Dir/Radio Promotion JOE MCGINNIS and SVP, Artist Development and Global Commerce, BILL BURRS.

Greenberg, photo credit: Hayden Bilson; Quiroz, photo credit: Mindy Tucker; Schwappach, photo credit: Mindy Tucker

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