Memo Says Clear Channel Signed On For PPM In Philly
March 2, 2007 at 2:45 PM (PT)
A day after the first ARBITRON PPM data was released (NET NEWS 3/1), ALL ACCESS has learned that CLEAR CHANNEL RADIO CEO JOHN HOGAN sent the following internal memo to his staff:
"I'm pleased to let you know that we've signed a three-year agreement for electronic audience measurement services in the PHILADELPHIA market. We will begin encoding for ARBITRON's PORTABLE PEOPLE METER service, and we have subscribed to their audience data service.
"We are also continuing our important work with the RFP Evaluation Team (alongside advertisers, media buying agencies and other broadcasters) in evaluating all potential electronic audience-measurement options. As you may know, we are also co-funding a HOUSTON test for THE MEDIA AUDIT/IPSOS with several other broadcasters.
"Our commitment to accurate, timely electronic audience measurement at a reasonable cost remains complete. We have fully supported all companies pursuing electronic audience measurement for radio because we continue to believe that radio deserves the highest-quality rating engine -- matching or exceeding what's available to television and other media."
However, when contacted by ALL ACCESS, ARBITRON Sr. VP/Press & Investor Relations THOM MOCARSKY said, "We do not comment on the status of negotiations."
CLEAR CHANNEL owns Gospel WDAS-A, Urban AC WDAS-F, Top 40 WIOQ, Rhythmic AC WISX, Tropical WUBA and Urban WUSL in PHILADELPHIA.