Jay Freedman Launches Fusion Innovative Marketing
March 5, 2007 at 5:50 AM (PT)
Veteran marketer and former CLEAR CHANNEL and PREMIERE RADIO NETWORKS VP JAY FREEDMAN has launched his own cross-platform marketing firm FUSION INNOVATIVE MARKETING. The LOS ANGELES-based company will create and implement marketing campaigns for radio stations, with deals in place with stations owned by BEASLEY, CBS, ABC, CUMULUS, GREATER MEDIA, EMMIS, CITADEL, and ENTERCOM, plus FOX SPORTS RADIO and CLEAR CHANNEL TELEVISION. FUSION will concentrate on live events, sports promotion and marketing, and broadcast sales marketing.
In a press release, FREEDMAN said, "In such a wide-open, cutthroat environment, it’s an absolute must to constantly innovate and develop new programs for advertisers. The key is to bring more value to your clients and differentiate yourself from the competition. That’s where FUSION will dominate, by providing our clients full-service, turn-key programs that produce revenue. We’re not in the cookie-cutter promotion business. We deliver custom solutions and educate sellers and managers on how to sell these opportunities."