Stephens Media Group Places All Streams In Alexa Native Discovery

All Streams Now In Alexa Native Discovery

STEPHENS MEDIA GROUP has placed all 15 markets of its streaming stations into the new ALEXA radio discovery feature. The new system announced by AMAZON in DECEMBER of 2021 allows local radio to be discovered by more than just call letters or a custom skill name, including geo-location, frequency and alternate names in other languages. 

SVP/Programming BOB THORNTON said, “We believe we are the first multi-market radio company to fully onboard all of our streaming stations into the new discovery engine. We’ve worked directly with AMAZON since 2018 to encourage them and help provide feedback on ways to make local radio easily discoverable on ALEXA without custom skills, and this is a great first step.” 

He added, “The other advantage is that our listeners can hear us without our stream passing through an aggregator like TUNEIN or iHEART RADIO, so they don’t have to listen to an aggregator’s ad (which the station receives no revenue from) while we pay all the royalties and provide the content. It’s a win-win for radio and the listener.”

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