Bob Michaels Starts Consultancy
March 5, 2007 at 8:18 AM (PT)
Former ARBITRON VP/PPM Programming Services BOB MICHAELS announces his own consultancy, BOB MICHAELS' MEDIASENSE LLC, specializing in assisting radio stations from the transition from diary to electronic measurement in both sales and programming.
Said BOB, "Most station executives have been asking for help in making money with PPM or any other electronic measurement system that comes to radio. I have developed a way to monetize the detailed data that electronic measurement offers our industry."
BOB can be reached at www.mediasense.info.