Julia Hummel Tapped As VP Digital Strategy & Business Development At Warner Music Canada

Julia Hummel (Photo: LinkedIn)

JULIA HUMMEL has been named Vice President, Digital Strategy & Business Development, at WARNER MUSIC CANADA, where she help the label’s artists leverage opportunities in Web3, and will work to strengthen relationships with its existing digital partners.

She joins from AMAZON MUSIC CANADA, where she was Head of Artist & Partner Marketing, leading the company’s strategy around digital, social, live-streaming and brand partnerships.

HUMMEL will be based in TORONTO, reporting to WARNER MUSIC CANADA EVP/GM ANDY WEST, who took on that role in JANUARY.

HUMMEL began her music industry career at WARNER MUSIC CANADA in 2014, first joining as a Marketing Coordinator.

In 2018, she took up an opportunity at WARNER MUSIC UK as Digital Marketing Manager, before returning to WARNER MUSIC CANADA to become Director, Marketing Strategy.

After moving to AMAZON MUSIC CANADA in 2020, she helped build out the business in THE COUNTRY, and led on cross-category partnerships with key AMAZON verticals.

Said HUMMEL, “I’m very excited to be re-immersing myself at WARNER MUSIC CANADA to lead the company’s digital business. It’s an inspiring time in the industry and I’m enthusiastic about helping our artists tap into the wealth of opportunities that are emerging daily for them to tell their stories and connect with fans in new ways.”

Added ANDY WEST, “JULIA is a brilliant, creative executive and it’s a pleasure to welcome her back to WARNER MUSIC CANADA. She understands how campaigns work from the perspective of artists, labels and different types of digital services and how we can all work together to deliver moments that impact culture and shape lives.”

WARNER MUSIC CANADA President KRISTEN BURKE added, “We’re rebooting WARNER MUSIC CANADA to ensure we’re ahead of the curve in our fast-changing industry.

“One of the major changes we’re making is to strengthen our digital team under JULIA’s leadership. This is another major milestone in the development of a new  WARNER MUSIC CANADA.”

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