PR/Promotion Firm Lime Tree Music Expands Into Australia And New Zealand

Now Down Under

LONDON-based PR and radio promotion agency LIME TREE MUSIC, which promotes Country and Americana music outside the U.S., has expanded into AUSTRALIA and NEW ZEALAND. The company now operates campaigns in eight countries on behalf of NASHVILLE labels.

Its initial campaigns in the newest territories are overseeing press and radio for certain CURB RECORDS artists, as well as press for BIG LOUD RECORDS artist MACKENZIE PORTER, who will perform in AUSTRALIA for the first time later this year, including a show at the CMC ROCKS festival and several dates opening for BRAD PAISLEY. Previous company campaigns include work in GERMANY for BMG/BBR MUSIC GROUP artists DUSTIN LYNCH and RUNAWAY JUNE, and in the BENELUX countries for TRIPLE TIGERS RECORDS’ SCOTTY McCREERY.

“Our vision is to eventually have a presence everywhere there’s a market for our NASHVILLE artists and label clients, and we’re doing this one step at a time by prioritizing the markets where their music already has an organic fanbase,” said company co-founder and Managing Dir. LUKE ROBERTS.

Campaigns in AUSTRALIA/NEW ZEALAND will be led by Account Mgr. SARA PEARCE, who joined the company in 2021.

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