Emmis Invests In Mobile Game Company
March 5, 2007 at 11:00 AM (PT)
EMMIS is making a "significant" investment in VANCOUVER-based mobile and online game company EXPONENTIA. The game company's "PLAYACTION" application provides interactive games and quizzes tied to live events, including NATIONAL HOCKEY LEAGUE games.
"EMMIS has said that when solutions are found to the challenges facing the media industry, they will start at EMMIS," Chairman/CEO JEFF SMULYAN said. "With our investment in EXPONENTIA, we take another important step in providing consumers of traditional media with new and innovative ways to connect with and enjoy our content using exciting new technology such as text gaming on mobile phones."