WNBL (107.3 The Bull)/Rochester Goes All-'80s As 'Big 107.3'

All-'80s

iHEARTMEDIA Country WNBL (107.3 THE BULL)/ROCHESTER has flipped to all-'80s as BIG 107.3. iHEART had operated two Country stations in the market since flipping WDVI from Hot AC "MIX 100.5" to "COUNTRY 100.5" last year (NET NEWS 10/25/21). 

The new lineup includes national iHEARTMEDIA personalities including "VALENTINE IN THE MORNING," MARTHA QUINN, JEFFREY T. MASON, BRADY, HEATHER MAACK, ADAM WEST, and JEFF STEVENS.

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