Report: New Music Is Shrinking In Popularity In The U.S.

'New Music' Study

MUSIC BUSINESS WORLDWIDE is reporting that "current music in the UNITED STATES isn’t just losing market share, it’s actually getting statistically less popular. That’s according to a new midyear report published by U.S. market monitor LUMINATE. It shows that "Total Album Consumption" of "current recorded music in the U.S. in the first half of 2022 fell 1.4% in volume versus the equivalent metric from the same period of 2021.

Potential reasons listed according to MUSIC BUSINESS WORLDWIDE are: lack of blockbuster records being made during the pandemic, lack of emergent modern superstars, and the fact that young people – as evinced by KATE BUSH’s current world-beating popularity – are simply enjoying "old" music as if it were "new" music.

LUMINATE’s ‘Total Album Consumption’ (TAC) metric combines all on-demand track streams, plus all track downloads, plus all album sales on digital and physical formats. Read the full report here. 

« see more Net News