Terrestrial Radio Leads Internet Listening Growth
March 8, 2007 at 11:38 AM (PT)
Overall visitors to Internet radio grew 22% in the past year to about 53.3 million, according to research from JP MORGAN SECURITIES. The 22% growth in unique visitors was driven by terrestrial radio operators, whose unique visitors grew about 71% year over year and about 2% sequentially. Unique visitors for the Internet operators grew about 4% year over year, although they experienced a 15% sequential decline.
Growth is much stronger for the terrestrial operators year to year than it is for the pure-play Internet players, reflecting both the terrestrial operators’ recent investments into their digital/online operations as well as the smaller base they are growing from. As a result, terrestrial’s share of total unique visitors hit a new high. Driven by terrestrial’s sequential growth in JANUARY (and the internet operators sequential decline), the terrestrial operators’ share of unique visitors to Internet radio grew to 37% (vs. 26% a year ago), while the Internet operators’ share fell to 63% (down from 74% a year ago).
CBS RADIO’s unique visitors increased 4% sequentially to 3.1 million, while CLEAR CHANNEL’s unique visitors declined about 5% sequentially to 9.2 million. Collectively, unique visitors to CC’s and CBS’s sites now represent more than 23% of the total Internet radio audience.