Broadcast Electronics To Debut NTR Feature At NAB2007
March 9, 2007 at 11:18 AM (PT)
Responding to broadcasters’ growing interest in nontraditional revenue opportunities, BROADCAST ELECTRONICS will introduce at NAB2007 a new "Revenue Center" feature for its Messagecasting platform. The new feature is the latest option available for "The Radio Experience," BE’s Messagecasting platform for generating and scheduling HD RADIO and RDS messages.
"This enables broadcasters to get a new type of message out," said BE VP/Studio Systems RAY MIKLIUS. "It will help monetize Messagecasting and establish radio as a multi-platform option that can compete, if not outreach, new advertising outlets."