NPR Renews Deal With Sirius
March 12, 2007 at 11:36 AM (PT)
SIRIUS SATELLITE RADIO has inked a long-term renewal of its deal to carry NATIONAL PUBLIC RADIO programming. NPR shows air on two channels, NPR NOW and NPR TALK.
The deal also includes NPR's new morning show targeted to adults 25-44 launching in SEPTEMBER on terrestrial radio, Internet, and SIRIUS, which will be the exclusive satellite carrier for the show. NPR programming will also be added to SIRIUS' Internet streaming packages later in 2007.