Mixcast To Partner With Def Jam In New Video Series
March 12, 2007 at 2:14 PM (PT)
MIXCAST is presenting a new urban lifestyle television series for cell phones, the Internet and television. It has partnered with DEF JAM RECORDS to produce and air its new online video-on-demand series, “MIXCASTING WITH DEF JAM.” The first episode of the new weekly series is available for free viewing today exclusively on the MIXCAST NETWORK at www.mixcast.tv.
“We’re excited to forge a new partnership and deliver content to a new medium in this ever exciting climate,” said ISLAND DEF JAM VP/Strategic Marketing JEFF STRAUGHN. “It serves both partners well to leverage today’s technology while marketing our artists and content.”
"We are extremely pleased to partner with DEFJAM to produce the first of our original series.” said MIXCAST founder GARY MURRAY. “This line of original programming will offer viewers an insider’s peek at the most influential brands and individuals in urban entertainment.”