Bridge Ratings Surveys Gen-Y
March 14, 2007 at 11:11 AM (PT)
There’s been lots of press about media consumers from Generation Y and how they are a tech-savvy group that is listening to less traditional radio and to more new media such as Internet radio and MP3 players.
BRIDGE RATINGS today has released its latest findings regarding Gen-Y’s media consumption, including a startling projection of how many of these media consumers will be still listening to terrestrial radio on a weekly basis if the radio industry doesn’t respond to their needs.
"As far as the terrestrial attrition numbers are concerned," said BRIDGE Pres. DAVE VAN DYKE, "left unabated, I am concerned that what this study represents is a significant drop-off in listening by today’s Generation Y listener who will become the 24-37-year-olds of 2017. The good news is that a significant percentage of the Gen-Y generation wants terrestrial radio to offer programming that is relevant to them. However, that window of opportunity is closing."
Check out the study here.