Casanova Pendrill Inks With Arbitron For PPM In Three Markets
March 14, 2007 at 11:54 AM (PT)
ARBITRON announced that CASANOVA PENDRILL, an agency specializing in integrated Hispanic communications, has signed an agreement for the PORTABLE PEOPLE METER (PPM) radio ratings services in HOUSTON, NEW YORK, and LOS ANGELES.
CASONOVA PENDRILL's clientele includes U.S. ARMY, NESTLE, GENERAL MILLS, KOHL’S, JOHNSON & JOHNSON, CORONA BEER, and GLAXOSMITHKLINE, among others. CASANOVA PENDRILL delivers consistent client branding messages to Hispanic consumers across a variety of channels.
ARBITRON Dir./Hispanic Services STACIE DE ARMAS said, "CASANOVA is a pioneer agency with the ability to manage clients with very diverse backgrounds across multiple industries from consumer packaged goods to entertainment to beverage. With the ARBITRON PORTABLE PEOPLE METER service, CASANOVA can now fully support its clients’ needs with quality media research that will ultimately boost relationships with customers by effectively conveying brand messages."
"Our team of Hispanic consumer experts and integrated communications specialists provides insightful, breakthrough creative solutions which drive measurable business results for our clients," said CASANOVA PENDRILL Pres./CEO DAN NANCE. "The ARBITRON PORTABLE PEOPLE METER system will provide audience intelligence that will help us enhance our radio services in reaching Hispanic consumers."