Edison Research Notes Podcasting's Growing Reach

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  Edison Research Notes Podcasting's Growing Reach
  
  by Perry Michael Simon
  
  November 11, 2022 at 1:20 AM (PT)
  
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  Podcasting's Reach Noted
  
  EDISON RESEARCH has issued a graph showing the increase in podcasting's reach over the last eight years, highlighting the latest Share of Ear study with a 20% increase in podcasting's reach among Americans 13 and older (18%) year-over-year as of third quarter 2022. The figure is up from 5% in 2014. Podcasts represent 24% of spoken word audio consumption.
  
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