Lori Mandel Joins Interep's CBS Radio Sales Team
March 14, 2007 at 12:49 PM (PT)
INTEREP’s CBS RADIO SALES has brought aboard LORI MANDEL as Research Director. In this position, MANDEL will be responsible for assisting the CBS RADIO SALES team in preparing all research and marketing materials for its client radio stations.
CBS RADIO SALES Pres. MICHAEL WEISS said, "We are delighted to have LORI on board. She brings strong radio research skills to this position, and she will be a true asset to our sales efforts. Research plays an increasingly important role in strategically positioning our stations within the market, as well as in positioning radio to compete within the changing media landscape. We are fortunate to have someone with LORI’s background on our team as we continue to develop new dollars for our medium."
Before joining INTEREP, MANDEL was National Research Analyst for KATZ MEDIA’s CLEAR CHANNEL RADIO SALES/Hispanic from 2004-2007. Prior to working in the Hispanic sector, she worked in general-market research for CLEAR CHANNEL RADIO SALES.