Arizona Lottery's Ultimate Playlist Provides Incentivized Free Listening, Promotes 40 New Tracks Daily

Ultimate Playlist

The ARIZONA LOTTERY has released a mobile app, ULTIMATE PLAYLIST, a free-to-play combination of raffle, music discovery, and promotional tool for new music that allows players to enter daily cash raffles and jackpot drawings for listening to, and rating, new songs. 40 new songs per day will be added, covering several musical genres, and is open nationally to players 18 and older on iOS and ANDROID devices.

The app was conceived by SHEVY SMITH and KHALID JONES, who said in a joint statement, “It’s been exciting to work with ARIZONA LOTTERY on this groundbreaking platform. ULTIMATE PLAYLIST incentivizes the listener and creative side equally, enhancing the music discovery and promotion processes with the utmost transparency. We expect both music fans and the industry decision makers to gain from this new venture and have fun along the way.”

Added ARIZONA LOTTERY's GREGG EDGAR and CHRIS ROGERS, “ULTIMATE PLAYLIST stands alone as a cultural integrator of music and gameplay in one app. It allows the lottery to innovate and broaden its connection with new demographics and new players in a very unique way. We’re proud to have worked with SHEVY and KHALID on bringing this concept to life.”

The platform’s players will listen to a playlist of music to earn tickets entered into daily cash raffle and jackpot drawings. At its inception, the app will award $2,000 per day in guaranteed prizes (with prizes ranging from $50-$500) and will award the chance for a player to win $20K each day in a jackpot drawing. Eighteen winners are guaranteed daily.

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