RAB Presents Sales & Marketing Sessions At NAB'07 In Las Vegas
March 15, 2007 at 1:30 PM (PT)
RAB Pres./CEO JEFF HALEY will present his "State Of Radio Sales" speech on TUESDAY, APRIL 17 during NAB'07, which begins on APRIL 15 in LAS VEGAS. Several RAB programs are scheduled as well, with topics including how to maximize alternative revenue streams by integrating your stations' interactive and NTR efforts; how to identify and develop new revenue sources; and how to build a digital connection with consumers to increase sales.
The RADIO AD EFFECTIVENESS LAB will also join the lineup by sharing the latest findings from two studies in a new series of research projects themed "Radio and the Consumer's Mind: How Radio Works."
For a complete list of RAB-produced sessions at NAB, visit www.nabshow.com.