Spotlight On SiriusXM/TikTok Radio Personality Taylor Cassidy In This Week's 'Women To Watch' 

Taylor Cassidy

In this week's ALL ACCESS "WOMEN TO WATCH” column, MC MEDIA Principal CHARESE FRUGE talks with SiriusXM TikTok Radio star TAYLOR CASSIDY. CASSIDY, a viral force for Black culture and advocacy in the TikTok world may be a newbie in the satellite radio world, but she’s more than ready to ‘help’ her Gen Z peers figure all of it out.

CASSIDY reasons, “I can say that tuning into the TikTok community that we know brings younger listeners/followers, and translating that into radio, hooks them. The niche trend or joke they see on their own phones can now be referenced as they ride to school or work. This makes the radio something more relatable and enjoyable to listen to for that demographic.”

Every week, ALL ACCESS’ CHARESE FRUGE puts the focus on one of the many women making it happen in our many related businesses. This week, find out about TAYLOR CASSIDY.  Read her story here.

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