Edison Research To Present Q1 Boomer And Gen Z Podcast Listener Studies

Boomer, Gen Z Podcast Listening Habits Explored

EDISON RESEARCH has announced two podcast thought leadership studies to be presented in Q1 2023 centering on Boomer and Gen Z listening habits.

"Hit Play, Boomer," from NPR and EDISON RESEARCH, will focus on podcast listeners aged 55 and older.

The Gen Z Podcast Listening Report, from SXM MEDIA and EDISON RESEARCH will look at the habits and motivations of the elusive and much-desired younger listeners.

EDISON VP MEGAL LAZOVICK said, "Everything we do works to drive the audio space forward with the highest quality data. We believe these two studies will help advertisers understand the opportunities for audio to reach these two important generations and, of course, help the media companies who can deliver these audiences.”

Presentation dates and registration information are forthcoming.

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