Eastlan Expands To Four New Markets
March 20, 2007 at 6:38 AM (PT)
EASTLAN expects the changes in radio ratings methodology to create new opportunities for them in the coming year. Four new markets have been added to EASTLAN's SPRING 2007 schedule: BOWLING GREEN, KY; LAFAYETTE, IN; UNION CITY/MARTIN/PARIS, TN/KY; and VINCENNES, IN/IL.
"It is undeniable that mixed methodology is the new reality for radio ratings in the UNITED STATES," says EASTLAN Pres./CEO MIKE GOULD. "This SPRING's audience measurement data will include passive measurement, diary and telephone recall. This new reality means more choice for broadcasters particularly those in small and medium markets. EASTLAN's data has proven to be reliable, and the R.O.I. is tough to beat. We think this is just the tip of the iceberg as broadcasters make the switch from the expensive diary methodology to EASTLAN's more nimble and less expensive telephone recall approach."
EASTLAN expects to add 12-15 markets in the next year.