Study Reveals That Country Listeners Do Want To Hear New Music
March 21, 2007 at 7:48 AM (PT)
ARBITRON, COLEMAN and MEDIA MONITORS have released "What Happens When New Music Gets Played: The Impact of New Songs on the Radio Audience." The landmark study was presented during CRS-38 in NASHVILLE by COLEMAN Pres. JON COLEMAN and features extensive analysis of information gathered by ARBITRON's PORTABLE PEOPLE METER in HOUSTON.
The report reveals that the exposure of new songs on CBS RADIO Country KILT/HOUSTON did not undermine the station's audience levels. COLEMAN says, “Conventional wisdom is that when Country stations play new songs, they run the risk of turning off listeners who are more interested in songs they already know and love. Our findings suggest that this is not the case, as KILT’s audience levels actually increased during the playing of new songs.”
...KILTâ??s audience levels actually increased during the playing of new songs.